Branding Cinemax



alternate version of current logo used since august 1, 2011, seen on cinemax.com.


in february 2008, new minimalized branding campaign introduced, voiceovers movie promotions dropped of cinemax networks. promotions featured adult swim-style introductions white text on black screens, while next bumpers featured film title , lead actors set sound effects , short music clips instead of full interstitial music. channel logos redesigned; main cinemax channel in particular became visually referred max – though cast members network s after dark series continued refer network verbally cinemax , , ads seen on other television stations , cable networks promoting channel continued use original 1997 logo design (though variant without circle behind max used 2010 2011).


in august 2011, cinemax introduced new logo in line promotional efforts strike – vertically tilted yellow rhomboid uppercase black cinemax lettering (a logo variant inverted coloring exists). max portion used cinemax on demand , max go (for both services, additional rhomboid added next yellow/black max fit either od [for on demand ] or go ), along linear multiplex channels – prefix titles each channel added before without background. unveiled in on-air promos upcoming original programming, on facebook , twitter accounts , on youtube channel in may 2011. official website , max go continued use 2008 logo variant until august 11, 2011, when both sites extensively redesigned. despite rebrand, cinemax s multiplex channels (with exception of main channel , moremax, not use on-screen watermarking whatsoever) confusingly continued feature logo bugs using variants of 1997 logo during films , other programs until 2013.


in july 2016, 5 years later, cinemax , multiplex channels launched latest graphics, current logo changing yellow , black black , white, unveiled in april 2016 in tonight bumpers, , promotion. unlike 2011 logos, these ones not silent, , not appear in alternate yellow background. instead use camera shutter click on each channel outline appearing first inside covered in white, right after, follow signs (facebook, twitter, , instagram) shown. although has happened, cinemax continue feature 2011 logo on copyright bumper, rating/content bumpers, , on official website.


network slogans







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