Promotion 28 Weeks Later

1 promotion

1.1 biohazard warning
1.2 graphic novel
1.3 viral advertising
1.4 prop giveaway
1.5 flash game

promotion
biohazard warning

on 13 april 2007, 28 days before release of film in uk cinemas, huge biohazard warning sign projected against white cliffs of dover. sign contained international biological hazard symbol, along admonition uk contaminated, keep out!

graphic novel

in july 2006, fox atomic comics , publisher harpercollins announced publication, in 2007, of 28 days later: aftermath, graphic novel bridging gap between 28 days later , 28 weeks later. motion comics of 2 segments of graphic novel added dvd & blu-ray release of 28 weeks later.

viral advertising

removable chalk-powder graffiti sprayed in locations around london , birmingham featuring web address www.ragevirus.com. however, web address found unregistered , snapped up. advertising agency made mistake agreed purchase rights domain name undisclosed sum.

prop giveaway

in april 2007, horror/science-fiction film website bloody disgusting promoted 28 weeks later giving readers chance win prop film. props included in district 1 welcome pack , featured id card , edition of london evening standard newspaper headline proclaiming evacuation. giveaway open residents of north america, , entries closed on 9 may 2007.

flash game

in may 2007, 20th century fox posted free 28 weeks later-themed flash game on international website, foxinternational.com. in game, player can play 1 of infected in 3 parts of city.