Helmut Lang brand re-launch Helmut Lang (fashion brand)

a woman wearing helmut lang romper suit

in may 2006, announced michael , nicole colovos, american-new zealand designer couple, formerly had own los angeles-based denim label habitual, had been installed link theory creative directors new helmut lang brand. february 2007, select upscale retailers such barneys or bergdorf goodman started carry spring/summer 2007 helmut lang contemporary sportswear collection. design office has been set in west chelsea in new york. collection, described commercial reduction of [mr. lang s] fashion identity , has received quite favorable reviews though not seen continuation of original line. item prices in collection 20% above comparable theory items and, hence, below original helmut lang prices. link theory expects generate us$ 8 million in revenues in 2008, , make profit in 2009 label. company announced on long term intend establish exclusive helmut lang shops in us, europe , japan.

the helmut lang web site re-activated @ end of 2006 , launched in spring 2007. mr. lang, resides on long island of independent means, said not involved in label s re-launch in way.

in february 2014, michael , nicole colovos, after 8 years of being creative directors, left company. colovos designed 2014 fall collection called rough terrain.

in march 2017, announced in lieu of creative designer, helmut lang re-launch isabella burley, editor of british youth culture magazine dazed & confused, “editor in residence.”