History Cinemax

these genre-based movie presentations ended in september 1997, part of extensive rebranding of network; cinemax s themed movie presentations @ point became nightly featured movie @ 8:00 p.m. eastern time (under branding max hits @ 8 ) , nightly primetime movie @ 10:00 p.m. eastern time (branded max prime @ 10 ). upon launch of 2 multiplex channels in 1998, cinemax offered sneak preview blocks of programs seen on actionmax , thrillermax in primetime, respectively on saturdays , sundays. mid-2000s, classic films released 1940s 1970s – had been mainstay of cinemax schedule launch (and continued air on main channel in morning hours during 1990s , 2000s) – relegated of multiplex channels, , became prominent on multiplex service, 5starmax. today, large majority of mainstream films featured on main channel releases 1990s present, films 1970s , 1980s included on schedule.

in 2001, cinemax began shift focus solely airing second-run feature films broadcast on sister channel hbo before cinemax debut, premiering select blockbuster , lesser-known theatrical films before initial broadcast on hbo. in february 2011, cinemax announced begin offering mainstream original programming (in form of action-themed series aimed @ men between ages of 18 , 49) compete sister channel hbo, , rivals showtime , starz – due competition other movie services such netflix; these programs added in effort change longstanding image of cinemax channel known carrying softcore pornographic series , movies.